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Making education affordable for Filipino youths.

Our Story

Bukas (“Tomorrow / Open” in Tagalog) launched with the vision of building a better tomorrow for Filipino youths, starting with affordable student loans. We work closely with top colleges and universities to provide an easy, secure, and integrated tuition installment plan for students.



Our Leaders

Naga is a graduate of the London School of Economics with a First-Class Honors Degree, as well as a Master's Degree from The Wharton School (MBA) and Lauder Institute at the University of Pennsylvania. Prior to founding Danacita, Naga pursued a career as a fixed income trader at the world's leading banking institutions, Morgan Stanley and Goldman Sachs in the Hedge Fund Strategies Group division, based in London.

Naga Tan

CEO & Co-Founder of Erudifi


Our Leaders

Riche received his MBA at Stanford Graduate School of Business, where he also spent time at the education and design school. He previously led the equity research team of BPI Securities, and is currently a finance and accounting lecturer at Ateneo de Manila University. His other work experiences include investment banking at J.P Morgan in San Francisco, and strategy at Sea in Singapore.

Riche Lim

Co-Founder, Chief Product Officer


Our Leaders

JR received his Master's Degree in Business Administration from the Asian Institute of Management. He is a Certified Public Accountant and has been active in the world of finance and risk assessment for over a decade. Before taking on the role of Chief Operating Officer and Country Manager for Bukas, JR was Chief Risk Officer at Toyota Financial Services Philippines and was an Associate Director in the banking and capital markets group of SGV & Co (EY Philippines).

JR Emlano

Country Manager

Our Values



We create solutions to cater to our customer’s problems and grow with our users


We work with the best and brightest across the nation to deliver innovative education financing


We operate with integrity and fairness in an industry where our business is only as good as our word

A Hungry, Humble, and Mission-driven Team

We're looking for more people to join our team as we reach our goal of making education affordable and accessible across Southeast Asia.

See available positions
ErudiFi Team